邢唷>  / !"#$%&'()*+,-._0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^h`abcdefgnijklmRoot Entry F`WR~SummaryInformation(DocumentSummaryInformation8PWordDocumentQz  鄥燆鵒h珣+'遲0l px 韾妭d_韾妭d_1@咞@茛}b=WPS Office_12.1.0.18276_F1E327BC-269C-435d-A152-05C5408002CA 脹諟.摋+,D脹諟.摋+,`8@H PX 8(ICVKSOProductBuildVer commondata$4B8EE9B8E5BF482A9D27B27BF2CD75DB_132052-12.1.0.18276=eyJoZGlkIjoiMTk0NmY2MTA4MGU2YTc3N2FhZTQ5NTE4ZDRmZGE3MzYifQ==,0TableZRData WpsCustomData0欹増 PKSKSQzr $E$E7OKO8(G銰礖4pQ.濹睶 XR嘚$Lh镵6燞"僌{ Q8綫XQ玁 Strategic Marketing: an International perspective N鰁魰N0W筽 鰁魰2024t^10g14錯髞10g28錯剉hT孨 NHS13:450R17:1002024t^10g15錯髞10g29錯剉hT孨Zf N18:000R21:2002024t^10g18髞10g25錯hT擭 NHSHS13:450R17:10 qQ8!k 0W筽NSN?e誰'Yf[~g_l!h:S z;N矉篘{薔 Jean-Yves HAMIOT 虘f齎E朏Uf[b朰e坈 誰f[0胈tf[Ux隭 tf[ZS隭0;N亯蜰婲beut0篘汻D崘nt0^:W%旾{啒遅剉Yef[0褃xN>yO g錧\O v^_緥hQ駛噀Yef[ z0(WFrance Marketing0Norbert Dentressangle LogisticsI{鍂 TlQ鳶鸑L #崱{t錧\O0(Wg R0f[/gO畫裇h埡媷e20YO莧 耂N鶴HrW刓O4钀 迯韣Yt^舃鸑齎EO畫蔛NfN剉?z篘0 Jean-Yves HAMIOT is a professor at IDRAC Business School. He holds a Master's degree in Law and Psychology and a Doctor's degree in management. He mainly engages in teaching, scientific research and social services in the fields of strategic management, human resource management and marketing, and offers all English teaching courses. He has worked in well-known companies such as France Marketing and Norbert Dentressangle Logistics, where he was responsible for management work. 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markets~g_l!h:Sf誰|iN|iD301矉孨 10g15錯 hT孨 Introduction to strategic marketing (2); understanding consumer behavior; market orientation concept; consumer culture theory~g_l!h:S茤駛|iD107矉 N 10g18錯 hT擭 Implementing strategic marketing; needs analysis through market segmentation; a priori and a posteriori perspectives; market attractiveness analysis; company competitiveness analysis; market targeting and positioning decisions; formulation of marketing strategy~g_l!h:Sf誰|i墊iB201矉踁 10g21錯 hTN Implementation of market driven management; measuring marketing performance; strategic and operational marketing plan; two approaches of marketing mix~g_l!h:Sf誰|iN|iD301矉擭 10g22錯 hT孨 Introducing the international perspective; the dimensions of international marketing; environmental factors in international marketing~g_l!h:Sf誰|i墊iD402矉mQ 10g25錯 hT擭 Market selection; methods of data collection; sources of information about foreign markets; international marketing strategies~g_l!h:Sf誰|i墊iB201矉N 10g28錯 hTN International marketing mix decisions; from 4 Ps to the 7Ps, towards an integrated international marketing mix~g_l!h:Sf誰|iN|iD301矉kQ 10g29錯 hT孨 Exam session~g_l!h:Sf誰|i墊iD402 b桘| SchoolFUf[b Business Schoolf[褃钑{| Fields of Studytf[ ManagementHQ頞 z Prerequisites鄀 慆孂[a Registration RecommendationsUx隭xvzuPostgraduate students鰁Nf[R Lecture Hours & Credits36f[鰁 36 Lecture Hours坈韹 Language taught駛韹 English  $bdft鈁墨殎pZD&:B* phCJOJPJQJ^Jo(aJ5mH sH nHtH\*B* phCJOJPJQJ^Jo(aJ5\*B* phCJ$OJPJQJ^Jo(aJ$5\!CJ$OJPJQJ^Jo(aJ$5\1CJ$OJPJQJ^Jo(aJ$5mH sH nHtH\!CJ$OJPJQJ^Jo(aJ$5\1CJ$OJPJQJ^Jo(aJ$5mH sH nHtH\!CJ$OJPJQJ^Jo(aJ$5\1CJ$OJPJQJ^Jo(aJ$5mH sH nHtH\!CJ$OJPJQJ^Jo(aJ$5\ tv|嶁盧瀳zdV@2CJOJPJQJ^Jo(aJ+CJOJPJQJ^Jo(aJmH sH nHtHCJOJPJQJ^Jo(aJ+CJOJPJQJ^Jo(aJmH sH nHtHCJOJPJQJ^Jo(aJ+CJOJPJQJ^Jo(aJmH sH nHtHCJOJPJQJ^Jo(aJ+CJOJPJQJ^Jo(aJmH sH nHtHCJOJPJQJ^Jo(aJ!CJOJPJQJ^Jo(aJ5\:B* phCJOJPJQJ^Jo(aJ5mH sH nHtH\ 檑歐}oYK5'CJOJPJQJ^Jo(aJ+CJOJPJQJ^Jo(aJmH sH nHtHCJOJPJQJ^Jo(aJ+CJOJPJQJ^Jo(aJmH sH 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